What are you planning for Black Friday sales?

Updated: Nov 16

26th of November, mark the date.



The festive season is not far away, but buyers are already planning their Christmas purchases with Black Friday sales launching across the globe.


You may be asking, why should I care about Black Friday sales in Australia?


Black Friday and Cyber Monday may be American holidays, but if you aren’t taking advantage of it here in the Australian market you are missing out.

In 2020, only 4% of Australians had not heard of Black Friday, according to social trend research group McCrindle, and online spending soared by more than 100 per cent over the four-day period between Black Friday and Cyber Monday in 2020 (Commonwealth bank).

With the increase in online sales of wine and beverages over the last year, now is the time to take full advantage of Black Friday. Special offers can help attract new wine club subscribers by giving them that extra push to join, increasing your customer's lifetime value.


How do I get started?

According to Finances Online (www.financesonline.com ), the top 3 factors that influence a buyer's decisions during Black Friday Sales are;

  1. Free Shipping (49%)

  2. Promotions/limited-time sales (36%)

  3. Easy to use website/app (21%)

Stand out from the crowd by giving your customers a seamless buying experience, and Black Friday deals that they can’t say no to, all with winem8!



Winem8 can help you capitalise on the holiday season by giving your customers:



Simple to use design


Real value & choice, customisable by you!



Unique gift ideas for their loved ones






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